“Be Consistent”

This is one of the most popular church website success mantras we read and hear day after day.

Today I was writing down some thoughts on the future of church websites, and I realized that one of the major key points for creating a memorable church website is indeed “consistency”.

Lack of motivation is something that all church websites struggle with — don’t get fooled into thinking that nobody else has ever gone through the dry spell you have.

It’s the great church websites who pick up and keep going. Even when the going gets tough, and the thought of opening that WordPress editor makes your stomach churn, you have got to keep writing.

Consistency Impacts Traffic

I recently took a little break from blogging (think 7-8 days), and as a result, my traffic decreased big time. I stopped adding content to my blog.

There was no reason for visitors to come.

And if there’s no reason for people to take a look at your church website — why would they? What would be the point of them coming to see your outdated content?

The good news is consistency is a piece of the puzzle that we can all solve. Consistency is not a skill or talent, you have direct control over it. Here are 4 steps that will increase your consistency and ultimately your church website success.

Consistency Impacts Traffic

Step One: Develop an editorial calendar.

What topics do you want to cover for the next several months? What messages do you want to send? What do you want your readers to know? Plan out your topics and then follow the next step.

Step Two: Write out a workable outline for each post for the next month.

You can do this in your spare time while you’re waiting on someone.

Step Three: Don’t let yourself get distracted.

Distractions are known killers of productivity and will keep you from achieving the success you want for your church website. Avoid them as much as you can.

Step Four: Edit your church website post.

Editing your posts is an important part of the process. It allows you to give more clarity in your post so that readers will be able to understand what you mean. Oftentimes, when we write the first draft, we’re not as clear as we could be. So, editing your writing will help you provide more value to your church members and visitors. With WordPress, you’ll be able to go in and edit your work with minimal effort.

Now that you have gone through the 4 steps, you’re ready to schedule your church website post. Keep up the good work!

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