Church Archetypes | Church Marketing
Today’s podcast is about archetypes and how the fundamentals of archetypes structure the perfect social media content for our churches.
The #1 reason to use archetypes is for the direction it gives the church social media.
As Meredith Gould states well in the book, Social Media Gospel, social media is a tool that must be selected and used with “purposeful forethought.” She does a great job presenting this case early on in the book. You need to know who you are as an organization and what your goals are. Archetypes are the great guiding light to understanding who the church is communicating to and how.
Social media is a tool that must be used with purposeful forethought.
The Social Media Gospel book helps you get there with helpful insight, questions and examples. “‘We need to use social media because everyone else uses it. It is not a strategy. Social media in and of itself is not a strategy.”
The Social Media Gospel is a light and easy read for anyone on a small church communications team. Even you larger churches can get some great ideas from her insights on policies, procedures and metrics. – See more at: http://www.churchmarketingsucks.com/2013/07/the-social-media-gospel-by-meredith-gould/Tags: church marketing, podcast, social media